Google is an attention merchant that – in 2022 – generated over $224 billion (almost 80% of revenues) from ads (Google Search, YouTube Ads, and Network sites. Disney and Amazon had a total of 40bn impressions between them in the first quarter of 2020, and Google is pretty much powered by advertising: Individual companies can rack up billions of impressions just for their own ads, before you try and figure out overall tallies. We’re going to explain why running an ad blocker is a good thing for your digital health, and highlight all of the ways things can go wrong with ads enabled.Īdverts are the biggest of business, with billions of ad impressions per month. Sadly, dozens of stepladder adverts are far from your only concern. Sometimes, it’s not very sophisticated: Ever searched for the one and only quarter height stepladder you’ll ever buy in your life? Congratulations, every advert is a stepladder. ![]() More adverts, tailored to your theoretical interests, then start to follow you around across other sites. The scaffolding the adverts sit on goes out of its way to track you, tie you to clicks, associations, and more. ![]() Almost every site you visit, every forum you browse, and even the online stores you buy things from is an advert extravaganza, and they don’t just stop at showing cool offers for shirts at 50% off. ![]() Online content is largely powered and paid for by advertising.
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